Content strategy readings – August-September 2016
Here are some readings about content strategy and related topics that have resonated with me in the last several weeks. Happy reading! Decluttering your digital presence: thoughts on web governance...
View ArticleDeveloping Your Content Ecosystem
People + Content + Tech = Success Content is the lifeblood of every organization’s work. It includes all programs, products, services, resources, and tools. Content is also everything that supports...
View ArticleContent Strategy Checklist: Do you know how your organization’s content works?
Having a content strategy means that you have a good understanding of everything about your organization’s content: Who, what, when, where, why, and how. Do you know who you’re creating for, and why?...
View Article5 ways content strategy will help your organization
I’ve written many times about the pitfalls organizations are likely to encounter if they don’t have a content strategy: The top 5 risks of NOT managing your content Content strategy: What is it, and...
View ArticleContent strategy readings
Here are some readings about content strategy and related topics that have resonated with me in the last several weeks. Happy reading! Developing a website content strategy for a new nonprofit site:...
View ArticleYour content challenge is really a people challenge
I recently asked my online networks a question: What is your biggest content strategy challenge: Goals, findability, consistent voice, ownership, outdated content, or something else? Almost...
View ArticlePDF dos and don’ts
I’ll say it: The web contains far too much content presented in the form of a document: PDF, Word document, PowerPoint presentation, or Excel spreadsheet. Document-based content is often more...
View ArticleWhy FAQs are not effective web content
Almost every website I consult on has a collection of Frequently Asked Questions, also known as FAQs. I always counsel clients that they should eliminate their FAQs and instead integrate the...
View ArticleContent calendars – the why, the what, and the how
I’ve seen a surge in questions lately about editorial calendar software. This blog post is by popular request. Before sharing tool suggestions, I wanted to explore what we are actually managing with a...
View ArticleContent strategy before content marketing
Before you do any content marketing, get your content strategy in order First, some definitions: Content strategy is defining the who, what, when, where, why, and how of ALL the content your...
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